Please join me on June 21st from 1–2 PM PST for the vir­tual launch of The Net­wor­ked Non­pro­fit.

These are my notes for webi­nar about Non­pro­fits and Sli­de­share, a social site where com­mu­nity mem­bers share pre­sen­ta­tions, docu­ments and pdfs.

For a cou­ple of years, I’ve been an avid mem­ber of the Sli­de­share com­mu­nity, sha­ring, bro­w­sing, and col­la­bo­ra­ting on con­tent and wat­ching how non­pro­fits use the plat­form.  As I was reflec­ting about Sli­de­share and thin­king about the cha­rac­te­ri­stics of non­pro­fits fea­tu­red in our book, The Net­wor­ked Non­pro­fit, I rea­li­zed that Sli­de­share is a haven for them.  Net­wor­ked non­pro­fits are sim­ple and trans­pa­rent orga­ni­za­tions. They are easy for outsi­ders to get in and insi­ders to get out. They engage peo­ple to shape and share their work in order to raise aware­ness of social issues, orga­nize com­mu­ni­ties to pro­vide ser­vi­ces or advo­cate for legi­sla­tion. In the long run, they are hel­ping to make the world a safer, fai­rer, heal­thier place to live.

I drank the Sli­de­share kool aid in Novem­ber, 2006.   Today, I have almost 200 pre­sen­ta­tions in my account, some with tens and thou­sands of views.   Pre­sen­ta­tions and instruc­tio­nal con­tent are an impor­tant part of my con­tent stra­tegy and the life­blood of my work as a trai­ner.    Sli­de­share helps set my work free and share it with non­pro­fit pro­fes­sio­nals all over the world.

My con­tent on Sli­de­share can easily be publi­shed here on my blog or by anyone else any­place else!   I also share my Sli­de­share con­tent in my other social streams.  For exam­ple, I share them on my wel­come tab on my Face­book Page and on my Lin­ke­dIn pro­file.   As a spea­ker and trai­ner,  Sli­de­share, along with wikis, Twit­ter, and other tools are impor­tant part of my trainer’s social media tool­box.  I’m even using it to pro­mote my book, The Net­wor­ked Non­pro­fit.

Although Power­point has a repu­ta­tion for being a deadly wea­pon, Net­wor­ked Non­pro­fits know that when they give their pre­sen­ta­tions (and other docu­ments) a social life, it can brings their objec­ti­ves to life.  Let’s look at the dif­fe­rent ways they use slideshare.

(1)  Net­wor­ked Pro­fes­sio­nal Deve­lo­p­ment and Learning

Three years ago, I wrote a post about how Sli­de­share sup­ports net­wor­ked lear­ning and net­wor­ked pro­fes­sio­nal deve­lo­p­ment.   This is what Nancy White is cal­ling “Trian­gu­la­ting Pro­fes­sio­nal Lear­ning.”   It’s the abi­lity to learn from pro­fes­sio­nals inside and outside of your field.    As Sli­de­share has excel­lent social media con­tent,  I can view sli­de­shows across dif­fe­rent types of indu­stries and net­works.  I don’t have be a net­wor­ked silo!

(2)  Disco­ver, Inte­rac­tive, and Learn from Thought Leaders

I love the fact that I can see slide pre­sen­ta­tions from some my favo­rite thin­kers in the social media field, lite­rally hours before or after they’ve given the pre­sen­ta­tion.   For  exam­ple, David Armano,  Dave McClure, and Guy Kawa­saki.    But you can also find rock star thought lea­ders in your field publi­shing their decks to Sli­de­share.  For exam­ple,  Amy Sam­ple Ward, Danielle Bri­gida, and Michael Edson.   And it isn’t just indi­vi­duals.   You can grab the most recent research from the Pew Inter­net and Ame­ri­can Life Cen­ter.

(3)  Infor­mal Col­la­bo­ra­tion with Peers

One of the best expe­rien­ces I ever had lear­ning and col­la­bo­ra­ting with peers was set­ting up a sand box for net­work wea­vers.  We set up a group in Sli­de­share to share and remix our slide presentations.

(4)  Create an Archive For Con­fe­rence Presentations

Perhaps the most com­mon use of Sli­de­share by non­pro­fits is set­ting up groups or events to col­lect con­fe­rence pre­sen­ta­tions in one place so par­ti­ci­pants can find them.   I like the fact that I can find the pre­sen­ta­tions from ses­sions I atten­ded as well as those from ses­sions I didn’t attend.   NTEN set up an event area on Sli­de­share for the NTC 2010.    Some events have set up bran­ded chan­nels, like the Bar Camp Chan­nel.

(5)  Tool For Net­wor­ked Non­pro­fits To Share Draft Docu­ments and Get Feedback

The Red Cross used sli­de­share to share its social media policy and get feedback.

(6) Trai­ning

Non­pro­fits that offer trai­ning as one of their pro­grams have embra­ced Sli­de­share.   These include Cana­da­Helps, Npo­wer Michi­gan, and Michi­gan Non­pro­fit Asso­cia­tion.  NTEN’s WeA­re­Me­dia pro­ject has taken this a step fur­ther and uses Sli­de­share so trai­ners can remix each other’s decks.

(7)  Fun­drai­sing

I have not come across too many orga­ni­za­tions using Sli­de­share for fun­drai­sing, although I’ve seen a few breath taking decks crea­ted by “free agent” fun­drai­sers for disa­ster relief efforts over the years.  These include:  Nar­gis Cyclone and China Ear­th­quake

(8)  Advo­cacy

These have come in the form of aware­ness events like Earth Hour and Yoga to End Poverty.

(9)  Sha­ring Your Organization’s Story

Natio­nal Wild­life Fede­ra­tion uses Sli­de­share for its pre­sen­ta­tions, but also to pro­mote the win­ners of their photo con­tests.  The Coun­ter­part uses Sli­de­share to share its annual report infor­ma­tion.   Moni­tor Insti­tute shared a PDF of its case study on how Kaboom! is sca­ling its social impact. Here’s a sli­de­show that sum­ma­ri­zes research inter­views of donors from a local humane society.   And, a mis­sing child alert.

How is your non­pro­fit using Sli­de­share to be a Net­wor­ked nonprofit?

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