The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak ill of you, or need to be converted Friends are those that might have given permission,… (continua…)
Posts Tagged ‘marketers’
venerdì 29 gennaio 2010 Tags: boss, cubicle worker, idea, insiders, jerk, knee, marketers, optimization, permission, policy, Strangers, tribe, true fan, truth, word, work
Categoria: Non profit Nessun commento 
It’s natural to seek reassurance. Most of us want to believe that the choices we make will work out, that everything will be okay. Artists and those that launch the untested, the new and the emotional (and I’d put marketers into all of these categories) wrestle with this need all the time. How can we proceed… (continua…)
venerdì 22 gennaio 2010 Tags: Artists, bravery, chance, Change, choices, critical step, definition, definition changes, everything, good chance, launch, marketers, reassurance, search, solace
Categoria: Non profit Nessun commento
Scott McCloud’s classic book on comics explains a lot more than comics. A key part of his thesis is that comic books work because the action takes place between the frames. Our imagination fills in the gaps between what happened in that frame and this frame, which means that we’re as much involved as the… (continua…)
mercoledì 20 gennaio 2010 Tags: book, Chicago, comic books, dead spaces, frame, illustrator, imagination, lot, marketer, marketers, Marketing, overt acts, part, place, Scott McCloud, stuff that matters, thesis, waiters, waitress
Categoria: Non profit Nessun commento
Un pò di tempo fa mi sono imbattuta in un post dal titolo Companies Ignore Customer Feedback, Fail to Track WOM, un’affermazione che nasce in seguito alla ricerca Giving Customer Voice More Volume effettuata dal CMO Council su 480 marketers. Secondo l’indagine il 38% degli intervistati hanno asserito che l’azienda per la quale lavorano non ha programmi… (continua…)
domenica 10 gennaio 2010 Tags: azienda, aziende, Ben, brand, cmo council, consumatore, consumatori, customer feedback, customer voice, indagine, marketers, prese, solo, valore, vantaggio competitivo, viceversa
Categoria: Internet Nessun commento
