[I’ll be updating this post all day, just fyi, click through to see the latest update] You know by now that I haven’t gone to any traditional media for the launch of my new book — no pitches to newspapers, magazines, or television. Instead, I went directly to my readers and the many intelligent voices… (continua…)
Posts Tagged ‘Marketing’
martedì 26 gennaio 2010 Tags: art, Art Dan Pink, artist michael, B.L. Ochman, big thinkers, blog, book, book publishers, Business, Charles Darwin, Chris, Dan, Danielle, David Meerman, denizens, Derek Sivers, difference, good experience, Gretchen, guest, Jeff, Jennifer Lindsay, John, linchpin, Mark, Marketing, Martha, Martha Beck, Marty Wilson, Merlin, Merlin Mann, Michael, Michael Hyatt, online, Peter, Peter Drucker, post, Richard, Richard Pachter, Rick, role models, Scott, site, Steve, Steve Pressfield, Tom Peters, warm reception
Categoria: Non profit Nessun commento 
Benvenuto 2010! Dopo una lunga pausa per le Feste natalizie, riprendiamo con (speriamo di riuscirci!) regolarità a pubblicare articoli, notizie e commenti di web marketing in OMB. In questo inizio anno ci siamo interrogati riguardo al 2009, traendo il bilancio dei risultati e stendendo i piani di marketing per il 2010. Gli investimenti nell’innovazione nel 2009 sono stati… (continua…)
sabato 23 gennaio 2010 Tags: ancora, Chi, event, Henry Ford, il tempo, inizio anno, innovazione, Marketing, Mr. Ford, omb, piani di marketing, questo, Rimini, unita, US, valore, web
Categoria: Internet Nessun commento
Scott McCloud’s classic book on comics explains a lot more than comics. A key part of his thesis is that comic books work because the action takes place between the frames. Our imagination fills in the gaps between what happened in that frame and this frame, which means that we’re as much involved as the… (continua…)
mercoledì 20 gennaio 2010 Tags: book, Chicago, comic books, dead spaces, frame, illustrator, imagination, lot, marketer, marketers, Marketing, overt acts, part, place, Scott McCloud, stuff that matters, thesis, waiters, waitress
Categoria: Non profit Nessun commento
